Sandra Gage... sports family (baseball/hockey uncle Ron Gage)... earned a Human Kinetics, Sport Management degree at the University of Windsor (1990)... earned a Masters of Arts, Sports Marketing degree at the University of Western Ontario (1992)... took part in FIFA’s Women in Football Leadership Programme (2018)...

honoured by the Welland Sports Wall of Fame...

served as Canada team staff at one FIFA Women’s World Cup (France 2019) and one men's FIFA World Cup (Qatar 2022)…

For Sport

worked at Canada Soccer from 2009 to 2023 and served as Chief Marketing Officer... served as Chief Marketing and Communications Officer, National Organising Committee, for the FIFA Women’s World Cup Canada 2015... she helped the FIFA Women's World Cup Canada 2015 draw a record 1,353,506 million cumulative spectators for the 52-match finals (the competition generated $493.6 industry output in economic impact for Canada and drew 764 million in-home television viewers from around the world)... in 2018, was part of Canada Soccer’s senior leadership that successfully bid to co-host the 2026 FIFA World Cup™ in Canada, Mexico and USA…

served on Canada’s staff at the FIFA Women’s World Cup France 2019… served on Canada’s staff at the 2020 Concacaf Women’s Olympic Qualifying… served on Canada’s staff during men's FIFA World Cup Qualifiers when Canada finished first in the Concacaf Final Round…

worked for Basketball Canada (1993-95)... served as marketing and communications coordinator for the 1994 FIBA World Championship... served as Director, Corporate Partnerships at Skate Canada (1995-2004)... served as a press officer for LOCOG at the Atlanta 1996 Olympics... served as Director of Corporate Partnerships for the 2001 World Figure Skating Championships... served as Director, Marketing and Communications at the Coaching Association of Canada (2007-2009)...