Kevin Blue — Letter to Canada Soccer Family

Hello Canada Soccer Family:

My name is Kevin Blue, and I’m honoured to be serving you as Canada Soccer’s new CEO and General Secretary. Look forward to meeting as many of you as possible in the weeks and months ahead. 

As you all know, there are a number of opportunities for soccer in Canada on the horizon — both on the pitch and for the general trajectory of Canada in global football.  

There are also several challenges to be addressed that will require urgent and skillful work.

To that end, today I can make the following three commitments:

• As a newcomer to the soccer community in Canada, I will work diligently to earn your trust. I will do this by listening to you and learning from you, by seeking out excellent people with world-class football technical expertise, and by communicating with you regularly in a straightforward and transparent fashion.
• At Canada Soccer, we will look in the mirror and make the reforms necessary to get our house in order. Our federation will be governed and will operate with the exemplary professionalism required to address current challenges and leverage upcoming opportunities for soccer in our country. 
• We will work with determination to unite all stakeholders behind the common objective of making sure soccer in Canada is successful and growing — from grassroots up through the National Teams. This work includes collaborating across stakeholders to build a stronger commercial and philanthropic structure to support our sport nationally.

The work ahead is substantial and we will resolutely focus on making progress, one day at a time. Rebuilding trust in Canada Soccer and ensuring that the association is healthy — competitively, financially, and operationally — is critical if Canada is to take advantage of its upcoming opportunities domestically and on the world’s biggest stages.

And broadly, as a soccer community from coast-to-coast-to-coast, our success in the next few years is pivotal if we are to solidify the importance of our sport in the overall Canadian economic, cultural, and sporting landscape. Our Women’s National Team have long been trailblazers for gender equity in Canadian sport and will defend Olympic gold in a few months. And our Men’s National Team will compete at home in the world’s largest-ever sporting event when the men’s FIFA World Cup comes to Canada, USA, and Mexico in 2026. We have an opportunity and a tremendous responsibility to be both stewards of soccer and leaders in Canadian sport during such an important time. 

There are 146 days until the Olympic Games and 833 days until the World Cup, and many other important milestones along the way. We have urgent work to do — and everyone who shares the passion of our game needs to come together as partners. 

I look forward to speaking and meeting with many of you as I get started. In the meantime, please feel free to send me an email at ceo@canadasoccer.com. I look forward to learning from your perspectives and will do my best to reply. 

All the best,

Kevin