City and Colour, Jessie Reyez, NorthSideBenji, Johnny Orlando and more join second wave of collaborators unveiled
Canada Soccer and Infinity & are turning up the volume nationwide with an expanded roster of leading Canadian artists joining Perfect Pitch, the organization’s landmark music ambassador program designed to soundtrack a defining era for Canada Soccer’s National Teams while advancing youth sport access and inclusion across the country.
Led by executive producer and Grammy Award–winning hitmaker Boi-1da, Perfect Pitch brings together one of the most diverse collections of Canadian talent ever assembled for a single project – spanning generations, genres, and regions – to create a unifying soundtrack for fans from coast-to-coast-to-coast.
Set for release on June 5, 2026 the multi-track album, WHAT IF IT ALL GOES RIGHT?, will feature brand-new songs, reimagined favourites, and first-ever collaborations blending pop, hip-hop, indie, electronic, and rock into an anthemic collection designed to rally the country behind its national teams and inspire the next generation of players and fans alike.
Select tracks will roll out this spring across all major platforms, with the first releases beginning April 10, 2026 and continuing through a series of national moments leading into the full album launch on June 5, 2026.
The current roster of music ambassadors includes some of the nations most influential, celebrated and up-and-coming voices including:
The growing lineup pairs newly announced collaborators, with celebrated cultural voices including The Tragically Hip, Nelly Furtado, Alessia Cara, Charlotte Cardin and more – artists whose music reflects the stories, languages, and communities that define Canada today. Together, they are lending their voices to Canada Soccer’s commitment to removing barriers and ensuring every young person, regardless of background or postal code, has a place in the game. More artists to be announced.
“Perfect Pitch celebrates the powerful connection between Canadian culture and our beautiful game in this country. Proceeds from the album will directly support our work to expand community programs, improve access to the sport, and strengthen development pathways. It’s music driving meaningful, measurable impact.”
-Samantha Rogers, VP of Philanthropy, Canada Soccer
Proceeds from Perfect Pitch album will benefit the Canada Soccer Foundation, helping fund grassroots and community programs, reduce financial barriers to participation, and strengthen development pathways for Canada’s Men’s and Women’s National Teams – ensuring more kids from every corner of the country have the opportunity to play, compete, and belong.
“The project showcases the depth of Canadian music while helping fuel the future of soccer in Canada. It’s a celebration of identity, pride, and community, and we’re honoured to bring it to life alongside these artists and partners.”
-Jerry Deifer, Infinity &
The Canada Soccer Foundation is a fiduciary body that is legally separate and distinct from Canada Soccer and incorporated under the Societies Act of British Columbia. The primary purpose of the Foundation is to support the efforts of Canada Soccer in promoting the growth and development of soccer in Canada. The purpose, timing and donations expended annually to Canada Soccer, from the Foundation, is at the discretion of the Board of the Foundation.
The Canada Soccer Foundation is dedicated to growing the game and creating opportunities for all Canadians to experience the power of soccer. From supporting our national teams on the world stage to breaking down barriers at the grassroots level, we invest in areas that inspire, develop, and unite communities across the country. Together with our partners and supporters, we are building a stronger future for soccer in Canada – one player, one coach, and one fan at a time.
Perfect Pitch is Canada Soccer’s national music ambassador program, uniting artists, athletes, and fans to celebrate the power of culture and sport while creating greater access and opportunity for youth across the country.
Based in Toronto and operating worldwide, Infinity & is a full-service music and entertainment company specializing in project management, record label services, talent management, and strategic partnerships. The company works with artists, brands, and organizations to bring creative visions to life and drive meaningful cultural impact.
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