Canadian Club Signs on as Official Partner of Canada Soccer and Canadian Premier League

Canadian Club will join the millions of fans who are already pouring passion and pride into Canadian soccer as the exclusive whisky and whisky-based RTD beverage partner of Canada Soccer and the Canadian Premier League (CPL) through 2027.

It’s a meaningful move for a brand that’s long celebrated Canadian identity. Canadian Club will support Canada’s international and professional players from the pitch to the retail floor as the country prepares to take centre stage on home turf next year, creating content shaped by what happens on the field, and connecting with fans through real-world activations and digital storytelling.

Fans won’t have to look far to spot Canadian Club at Canada Soccer National Team home matches. Canadian Club will be present with branded LED signage around the stadium and on-site activations, sampling opportunities at selectfanfests and VIP events, and pouring rights at marquee Canada Soccer events next year. These touchpoints will bring supporters closer to the energy and emotion building across Canada and help celebrate a sport that’s bringing the country together in powerful ways.

Canadian Club’s presence on the country’s soccer scene will also extend from coast to coast through its partnership with the Canadian Premier League. The brand will have a visible presence in stadiums from Halifax, NS to Vancouver Island, BC through signage, matchday sampling and in-person experiences such as pre-game gatherings and special touches in select VIP suites. Canadian Club will activate at marquee events such as the CPL Final and its VIP reception, as well as the CPL Awards.

Canadian Club is proud to be part of a defining chapter for soccer in the country, raising a glass not only to the game, but to the people and pride behind it as anticipation builds and Canada prepares to share its stage with the world.

About Canadian Club

Canadian Club is an iconic brand that has propelled the Canadian whisky category to fame around the world for more than 160 years. Canadian Club’s success and longevity can be attributed not only to the brand’s renowned history, but also to the quality of the product inside its bottles. We have always prided ourselves on making a superior whisky accessible to everyone who wished to enjoy it. This is what has allowed our award-winning whisky to endure the test of time, throughout history and changing trends and tastes. Today, Canadian Club continues to be the choice of savvy drinkers who are looking for a classic cocktail, or simply a great tasting whisky served neat. 

About Canadian Premier League

The Canadian Premier League (CPL), Canada’s Tier 1 domestic men’s soccer league, is committed to its mission of providing opportunities for Canadian players to showcase their abilities on home soil and to gain prominence on the global soccer scene. A link between the amateur and professional games in the country, the CPL develops homegrown talent in support of the growth of Canadian soccer domestically and internationally. The CPL is proud to bring high-quality, professional soccer to communities from coast to coast, partnering with strong ownership groups, world-class corporate partners and passionate supporters to build a league Canadians can proudly support on and off the field. The CPL, which is contesting its seventh season in 2025, plays in Concacaf and FIFA sanctioned competitions. For more updates and information, please visit CanPL.ca.

About Canadian Soccer Business

Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and League1 Canada.

About Suntory Global Spirits As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.