Hellmann’s Canada becomes the Official and Exclusive Condiments Partner of Canada Soccer and the Canadian Premier League
Canada Soccer, the Canadian Premier League (CPL) and Hellmann’s Canada have teamed up to launch a tasty new partnership aimed at celebrating Canadian flavour, community and tradition on and off the pitch.
Hellmann’s Canada, proudly made domestically for more than 75 years and Canada’s #1 mayonnaise brand, is now the Official and Exclusive Condiments Partner of Canada Soccer and the Canadian Premier League.
Whether it’s pregame tailgates, backyard barbeques or post-match celebrations, Hellmann’s Canada will be enhancing summer experiences for soccer fans across the country. The partnership, negotiated by Canadian Soccer Business, will also spotlight delicious recipes and mealtime inspiration.
“We’re thrilled to welcome Hellmann’s as a new partner in the Canada Soccer family. This partnership brings together two organizations that share a commitment to community, inclusion, and making a positive impact through sport. Together with Hellmann’s we’re excited to strengthen our grassroots efforts and elevate the experiences we deliver across the country.”
Dominic Martin, Canada Soccer Director, Marketing
Fans of Canadian soccer can expect to see Hellmann’s Canada supporting Canada Soccer-led initiatives in the build-up to upcoming FIFA World Cups, as well as activating at CPL matches and throughout events within the Canadian soccer community.
Its wide-ranging product lineup, beloved by Canadians, is crafted with simple, quality ingredients and no artificial preservatives.
“This collaboration with the Canadian Premier League and Canada Soccer is an exciting opportunity to connect with fans from coast to coast. Soccer brings people together in the same way food does. Through this partnership, Hellmann’s Canada is proud to help elevate match day moments with the real and authentic flavours Canadians love.”
Harsh Pant, Sr. Brand Manager for Hellmann’s Canada
The new partnership with Canada Soccer and the CPL is another step for Hellmann’s global brand as it continues to expand its commitment to supporting soccer around the world and deepen its connection with the game. Hellmann’s has previously supported such esteemed soccer events at the UEFA Euro 2024, and Hellmann’s Canada is now bringing that passion to Canadian soccer fans through this new collaboration.
“Hellmann’s Canada is an iconic Canadian brand that resonates with families and communities from coast to coast. Through this partnership, we’re proud to blend Canadian tradition with the universal spirit of soccer, creating memorable moments for fans and celebrating the flavours that bring us together.”
Glen Johnson, Executive Vice President, Canadian Premier League and Canadian Soccer Business
About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.
About Unilever in Canada
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
Our leading brands in Canada include Dove, Vaseline, Degree, Axe, SheaMoisture, TRESemmé, Knorr, Hellmann’s, Breyers, Magnum, Ben & Jerry’s, Liquid I.V., and OLLY.
For more information on Unilever Canada visit: www.unilever.ca or www.unilever.ca/fr.
About Canadian Premier League
The Canadian Premier League (CPL), Canada’s Tier 1 domestic men’s soccer league, is committed to its mission of providing opportunities for Canadian players to showcase their abilities on home soil and to gain prominence on the global soccer scene. A link between the amateur and professional games in the country, the CPL develops homegrown talent in support of the growth of Canadian soccer domestically and internationally. The CPL is proud to bring high-quality, professional soccer to communities from coast to coast, partnering with strong ownership groups, world-class corporate partners and passionate supporters to build a league Canadians can proudly support on and off the field. The CPL, which is contesting its seventh season in 2025, plays in Concacaf and FIFA sanctioned competitions. For more updates and information, please visit CanPL.ca
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and League1 Canada.
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