Canada Soccer and Nike unveils 2023 FIFA Women’s World Cup kits

#CANWNT #NikeFootball

The new 2023 home and away match kits for Canada Soccer Women’s National Team were unveiled by Canada Soccer and Nike. The kit will be worn in the run-up and throughout the 2023 FIFA Women’s World Cup Australia and New Zealand. The new kit will be worn for the first-time in their April 11th match against France (15.00 ET / 12.00 PT) at Marie-Marvingt stadium in Le Mans, France.

Fans can access an early window to shop the new Canada kits from 3-11 April on in advance of the full Canada Soccer FIFA Women’s World Cup Australia / New Zealand 2023 collection launching in early June.

Home Kit
Canada’s home kit features an evolution of our iconic geometric maple leaf design. Refreshed in a strong red and black color palette, the all-over maple leaf print appears bolder and more overt.

Away Kit
Canada’s away kit features a traditional red and white look. The jersey and socks are done in a crisp white with the shorts and accents in Canada’s traditional red.

Goalkeeper Kit
Canada’s Goalkeepers kit features three available option in colour Yellow, Purple and Green.

Material & Fit Innovation
Canada Soccer’s Women’s National Team will be debuting the latest material innovations from Nike, designed to help athletes stay cool and comfortable and move easier.

  • Features Nike DRI-FIT ADV technology — Nike’s latest advanced-performance material innovation engineered for the body in motion.
  • Material prioritises mobility, breathability, and sustainability.
  • Leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to tune the material pixel by pixel, providing reinforcement, mobility, breathability and venting exactly where it’s needed most.
  • The new jerseys and shorts for move sweat away from the skin for quicker evaporation — helping athletes stay cool, dry, comfortable and focused.

Nike designers made sustainable considerations in every aspect of the new kits.

  • The jersey and short are made of 100 percent recycled polyester from recycled plastic bottles
  • The Canada Soccer uniforms’ crests, Swooshes and trims are made of 100 percent Nike Grind — for the first time in a Nike kit on this stage.
  • The garments are constructed in a way that reduces fabric waste significantly.
  • To use less fabric, Nike designers boosted marker efficiency, or fabric yield, to 85 percent (up from 40 to 50 percent from the 2019 tournament).
  • Digital prototyping by the Nike design team also helped reduce waste.
  • Using state-of-the-art machines with advanced product-creation capabilities, designers cut down the number of prototype sample kits created (which become waste) by about 75 percent compared to previous tournament years.