Two new philanthropic programs announced to benefit youth soccer development
At a media event in downtown Toronto, Canada Soccer announced two new philanthropic programs as the Federation continues to build its fundraising efforts through the Canada Soccer Foundation. In partnership with Infinity Records, both organizations announced that 4x Diamond selling, Grammy award-winning Canadian producer and songwriter, Boi-1da will be Canada Soccer’s first National Teams Music Ambassador, which will include work on the new philanthropic program Perfect Pitch.
Perfect Pitch is a music collaboration that will be creatively directed and executive produced by Boi-1da, aiming to unite Canadian talent and soccer fans globally. Infinity will release a series of anthems that celebrates the passion for both music and soccer across the country as Canada prepares to co-host FIFA World Cup 26™.
Proceeds generated by the program will be donated to the Canada Soccer Foundation to benefit youth soccer programs across Canada, leaving a legacy for the next generation of Canada Soccer stars.
“Being able to combine two things that I have a deep passion for – music and Canadian soccer – has always been something that I wanted to do. It’s an amazing feeling to be able to spearhead an initiative that allows me to create a musical identity for a program that I admire. Needless to say, it makes things even better for me that proceeds will go towards such a fulfilling cause. Everything about this moment is special.”
- Boi-1da, Grammy-Award winning producer/songwriter
“Music and sports share an undeniable synergy — both have the power to ignite passion, bring people together, and create unforgettable moments. Whether it’s the energy of a stadium anthem or the intensity of a locker room playlist, music amplifies the spirit of competition. This collaboration isn’t just about soundtracking the game; it’s about building culture, driving engagement, and inspiring the next generation of athletes and fans alike.”
- Jerry Deifer, Infinity Records Head of Label Operations
Canada Soccer also introduced an updated version of its CanadaRED fan club program, which has been enhanced to become a fan engagement and annual giving fund that will directly support the Canada Soccer Foundation. CanadaRED will serve as the exclusive platform for fans and supporters to access Canada Soccer’s FIFA World Cup 26™ ticket allotment lottery. The tiered program is designed to recognize Canada Soccer donors and fans by aligning contribution levels with exclusive benefits. To learn more about the CanadaRED program visit foundation.canadasoccer.com.
“The announcement of these two philanthropic initiatives marks further progress for our organization as we continue to build our fundraising efforts in order to invest in the future of Canadian soccer.”
- Kevin Blue, General Secretary & CEO at Canada Soccer
The event was attended by Canada Soccer partners, Canadian music industry representatives, and national sports media. The panel discussion was led by TSN’s Matthew Scianitti; Canada Soccer CEO and General Secretary, Kevin Blue; MLS Canada Head Coach of the Men’s National Team Jesse Marsch; Women’s National Team head coach, Casey Stoney; Infinity & Records Head of Operations, Jerry Deifer; and multi-platinum, Grammy-winning producer and songwriter, Boi-1da.
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