Position: Digital Marketing Manager
Reports to: Director, Marketing
Department: Marketing
Location: Ottawa
Employment Type: Full-time
OVERVIEW
Canada Soccer is seeking a dynamic and results-driven Digital Marketing Manager to lead the execution of digital campaigns and ensure a consistent, engaging fan and community experience across all digital touchpoints. This role will play a pivotal part in bringing Canada Soccer’s marketing initiatives to life online, deepening fan and community engagement, and supporting strategic initiatives in the build-up to the FIFA World Cup 26™ and beyond.
The ideal candidate is a creative, detail-oriented, and data-informed marketer with experience managing email marketing programs, digital advertising, and content activation across multiple channels. They will collaborate closely with cross-functional internal teams and external partners to deliver high-impact digital marketing activations and campaigns that grow the game and connect Canadians to soccer at every level.
KEY RESPONSIBILITIES
Email Marketing & Audience Optimization
- Manage the planning, execution, and optimization of Canada Soccer’s email marketing strategy, including fan communications, newsletters, and lifecycle campaigns.
- Initiate audience segmentation, personalization, and automation to deliver relevant, timely, and engaging content.
- Track and report on key performance metrics to inform campaign strategy and improve fan and supporter engagement and retention.
Digital Campaign Execution & Management
- Contribute to the development and delivery of integrated digital marketing campaigns to support Canada Soccer’s key initiatives, including CanadaRED, Club+, National Team activities, and FIFA World Cup 26™ related programs.
- Manage campaign planning, scheduling, and performance reporting across digital channels including email, digital, and paid media.
- Collaborate with internal creative, communications, content, and program teams to develop compelling campaign assets and messaging aligned with Canada Soccer’s brand and tone.
- Ensure campaigns are optimized for reach, engagement, and conversion, using data and analytics to drive continuous improvement.
Digital Experience & Fan Engagement
- Ensure a seamless, consistent, and high-quality fan experience across Canada Soccer’s digital ecosystem — including email, digital, and partner platforms.
- Support the development and evolution of fan and supporter journeys, with a focus on deepening engagement and driving participation in programs and memberships.
- Work closely with the content, social, and program teams to align storytelling and visual identity across digital channels.
Marketing Department Collaboration & Cross-Functional Support
- Serve as a digital marketing lead within Canada Soccer’s marketing team, providing expertise and support across departments, including support for Partnerships, Events/Competitions, Philanthropy, Communications, National Teams, and Development programming.
- Liaise with external vendors, agencies, and partners to deliver best-in-class campaign execution.
- Contribute to strategic planning for key Federation initiatives and major events/programs.
- Embrace a flexible, team-first approach, adapting day-to-day responsibilities to align with evolving Federation and Department priorities across programs and events which will require active contributions across a range of projects and responsibilities.
- Support all marketing initiatives, contributing to team priorities wherever required.
QUALIFICATIONS
Education & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 3+ years of professional experience in digital/email marketing, ideally in sports, entertainment, or consumer brands.
- Proven experience managing email marketing programs, CRM systems, and digital campaign analytics.
- Experience working with marketing automation tools (e.g., Constant Contact, etc.) and digital media analytics platforms (e.g., Google Analytics).
Skills & Competencies
- Strong understanding of digital marketing channels, fan engagement strategies, and content best practices.
- Excellent writing and communication skills with an eye for brand voice and storytelling.
- Highly organized with strong project management skills and attention to detail.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Collaborative team player comfortable working in a cross-functional environment.
- Passion for soccer and understanding of the Canadian sports landscape is a strong asset.
- Proficiency in French is an asset
- Experience in the operation and management of membership and/or loyalty programs is an asset.
Work Environment
- On occasion, work staggered hours, evenings, and weekends
- On occasion, travel will be required
Why Join Canada Soccer?
As the governing body for the sport in Canada, Canada Soccer is entering one of the most exciting periods in its history — with the FIFA World Cup 26™ on home soil and a growing national passion for the game. Joining our team means helping shape the next era of soccer in Canada and inspiring a nation united by the world’s game.
Please submit your résumé and expected salary expectations to Digital Marketing Manager before November 12, 2025.
Please note that only those candidates selected for a potential interview will be contacted.
Canada Soccer is the official governing body for soccer in Canada. In partnership with its members, Canada Soccer promotes the growth and development of soccer in Canada, from grassroots to high performance, and on a national scale.
Soccer is the largest participatory sport in Canada and is considered the fastest growing sport in the country. There are nearly 1,000,000 registered Canada Soccer active participants in Canada within 1,200 clubs that operate in 13 provincial/territorial member associations.
Our recruitment and selection processes and work environment are inclusive and barrier-free. Canada Soccer believes that a diverse team strengthens our organization.
Canada Soccer provides equal opportunity for all applicants and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences pardoned or suspended, marital status, family status, disability, or any other characteristic protected by local law. Self-identification by candidates in the process is completely voluntary. We welcome and encourage applications from people with disabilities.
