New national research confirms Soccer experiencing unmatched momentum as Canada prepares to co-host FIFA World Cup 26™
New national research on the State of Youth Sport in Canada released by Canadian Tire Jumpstart Charities, reveals a sport system under pressure — and highlights soccer as one of the country’s strongest and fastest‑growing opportunities to engage and inspire young people.
Amid rising financial barriers, uneven access to quality programs, and growing demands on families, the report shows that Canadian youth continue to see enormous physical, mental, and social benefits from participating in sport with soccer topping the list.
“Our entire organization and our partners have been working hard to make soccer one of the most accessible team sports in our country, and the findings of the Canadian Tire Jumpstart Charities report reinforce what Canadian families are already telling us. Young people want community, connection, and a place to belong and soccer delivers all of that.”
- Dave Nutt, Director of Development, Canada Soccer
The new research underscores a shift happening in communities nationwide. Families are choosing sports that offer:
These are the cornerstones of the soccer experience in Canada, and the sport’s growth reflects it.
“As interest builds toward 2026, this research is a reminder that access, affordability, and community have to remain at the centre of how the game grows.”
- Sara McConaghy, Director of Community and Sport Inclusion, Canada Soccer
The timing of this research comes as Canada prepares to co‑host the 2026 FIFA World Cup — a once‑in‑a‑generation opportunity to elevate the sport and ignite participation across all levels.
Interest in the World Cup is already accelerating demand for playing, coaching, refereeing, and volunteering. Canada Soccer and local clubs are building capacity nationwide to meet the moment.
“Soccer offers far more than wins and losses. It brings people together, builds connections within teams and across cultures, and celebrates community. The beautiful game is ultimately about shared belonging, and we are so proud to be bringing the country together around The People’s Team this summer.”
- Jesse Marsch, Men’s National Team head coach
Canada Soccer is encouraging families, supporters, and community members to connect with their local clubs and discover the many ways to get involved with registrations for the upcoming seasons beginning shortly.
Ways to get involved can include:
Clubs from coast-to-coast-coast continue to offer safe, welcoming, community‑driven environments for young people to learn, grow, and thrive whether they’re stepping onto the field for the first time or pursuing high‑performance pathways.
The report reinforces the critical importance of accessible, community‑led programming, values that have long defined soccer in Canada.
“As we build toward 2026, we’re committed to strengthening pathways, expanding access, and ensuring that every young person who wants to participate can do so. This isn’t just about the next great soccer player — it’s about building stronger communities.”
- Dave Nutt, Director of Development, Canada Soccer
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