Ferrero Canada, a leading sweet packaged food company, becomes an Official Partner of Canada Soccer at an exhilarating moment for the domestic game
Canada Soccer today announced a sweet addition to its roster, as Ferrero Canada becomes an official partner of the Federation on a multi-year deal.
Canada Soccer and Ferrero Canada will work together to continue driving the growth of, and cultivating passion for, soccer in Canada by building affinity for the country’s National Team programs through retail packaging, displays and exciting fan promotions, as well as engaging families at the grassroots soccer level on event days and through youth soccer festivals.
“Canada Soccer is proud to welcome Ferrero Canada and its family of brands as partners. Together, we look forward to celebrating the game and creating meaningful connections with fans across the country, as we continue our goal of uniting Canadians through the passion of soccer.”
- Dominic Martin, Director, Marketing, Canada Soccer
Ferrero Canada, known for Ferrero RocherⓇ, KinderⓇ, NutellaⓇ, Tic TacⓇ, and other well-loved brands, signs on as an Official Partner of Canada Soccer at a thrilling time for the domestic game, as the country prepares to co-host and participate in the FIFA World Cup 26™️ and support the Women’s National Team on the journey towards the FIFA Women’s World Cup Brazil 2027™️.
”This is Ferrero Canada’s biggest partnership yet, and we’re uniting all our brands to celebrate the sweet moments soccer creates for millions of Canadian fans, on and off the pitch. Together with Canada Soccer, we’re committed to championing excellence, passion and the power of shared experiences. From spectacular goals to family and friends gathering to cheer, we’ll be there every step of the way.”
- Omar Zausa, President, Ferrero Canada
The new agreement, negotiated by Canadian Soccer Business, marks the first time Ferrero Canada has launched a unified partnership across its four key brands.
“We’re thrilled to welcome Ferrero Canada to the Canada Soccer partner family at such an exciting time for the game. Soccer is Canada’s number one participation sport and the heartbeat of communities from coast to coast. It is a perfect fit to have the much-loved Ferrero global brands partner with the beautiful game. Through CSB’s integrated commercial platform, we’re connecting world-class brands like Ferrero with the passion, pride, and unstoppable energy, driving the growth of the Canadian game.”
- Michael Beckerman, Chief Commercial Officer, Canadian Soccer Business
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments.
Ferrero entered the Canadian market in 1974 and expanded its presence in 2006 with the addition of its plant in Brantford, Ontario. Today, more than 1700 employees across Canada manufacture and market some of the country’s leading brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.
Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and League1 Canada.
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