Canada Soccer and Infinity & Announce Music Ambassadors With First Wave of Perfect Pitch Contributors

Canada Soccer, in partnership with Infinity &, is proud to announce the first wave of celebrated Canadian artists joining the Perfect Pitch program as Music Ambassadors, part of the previously announced project led by Grammy Award-winning producer, Boi-1da.

Music Ambassadors will use their platforms to help amplify the program’s creative offerings, engaging their audiences and uniting fans of both sport and music in support of Canada Soccer (which supports men’s and women’s soccer in Canada) and the Foundation’s mission. ​

The growing roster of music ambassadors includes some of the nation’s most influential and celebrated voices:

Spearheaded by executive producer Boi-1da, Perfect Pitch has taken shape over the past several months, bringing together a powerful blend of genres, cultures, and communities that reflect the diverse fabric of Canada today. The forthcoming album, set for release ahead of next summer’s FIFA World Cup, is set to feature original music, re-imagined tracks, and unique collaborations with some of Canada’s most celebrated artists.

“The energy around this project has been incredible. It’s inspiring to see so many iconic Canadian artists come together. What we’re creating isn’t just an album, it’s a cultural statement. The music represents every corner of the country, and I’m proud of how collaborative and inclusive the process has been.”
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​- Boi-1da

“I’m proud to support Canada Soccer through Perfect Pitch. Music and sports both bring people together, and it’s amazing to see young athletes inspired to chase their dreams. Can’t wait to cheer for our team in 2026!” ​
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​- Charlotte Cardin

Infinity & is set to amplify cross-promotion and activation opportunities across key entertainment and cultural platforms globally helping to raise Canada Soccer’s brand beyond sport and in support of the Canada Soccer Foundation.

“Perfect Pitch represents a true celebration of Canadian creativity, where Canada’s music and sport come together to inspire the next generation. These music ambassadors embody the pride, passion, and unity that define Canada, and their voices will help amplify the mission of Canada Soccer and its Foundation as we rally the country.” ​
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​– Jerry Deifer, Infinity

Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage.

“We’re thankful to the artists who’ve stepped up to be part of this projection. Together, they’re helping us tell the story of our sport in a new way, one that is truly representative of Canada.” ​
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​– Samantha Rogers, VP of Philanthropy at Canada Soccer

Canada Soccer and Infinity will announce additional artists, song releases and activation details in the coming months.

About Infinity &

Based in Toronto and operating worldwide, Infinity is a full-service music and entertainment company specializing in project management, record label, talent management, and strategic partnerships. Infinity works with artists, brands, and organizations to bring creative visions to life and drive impactful results across the global entertainment landscape.