Canada Soccer and Fanatics Agree to Long-Term Retail Partnership to Enhance Fan Shopping Experience

Fanatics, a global leader for licensed sports merchandise, and Canada Soccer, the country’s governing body for the sport, announced a long-term, multichannel retail partnership which will significantly enhance the shopping experience for fans and provide the widest assortment of Canada Soccer merchandise ever available. The deal will see Fanatics launch and operate Canada Soccer’s new standalone e-commerce and mobile platform, as well as operate on-site retail at Canada Soccer’s Men’s and Women’s National Team matches throughout the country.

Starting today, fans will have access to a new technology-laced e-commerce platform at www.canadasoccerstore.com which is powered by Fanatics’ industry-leading Cloud Commerce Platform. This online destination will provide fans with a best-in-class shopping experience, whether shopping online or via mobile, featuring hi-resolution product displays, frictionless checkout and the quickest access to new product offerings.

“There has never been a better time to be a soccer fan in Canada and to support our National Teams,” said Dr. Nick Bontis, Canada Soccer President.  “With the FIFA World Cup 2026™ set to be co-hosted in Canada, Mexico and the United States, Canada Soccer Nation continues to grow and the opportunity for players, coaches, referees and volunteers to wear #CanadaRed with pride will reach every province and territory with this exciting new offering at CanadaSoccerStore.com.”

As excitement builds ahead of an important and busy summer for Canada Soccer’s National Teams, fans in Canada will now have access to a wide selection of official team product, including replica Nike kits for stars including Christine Sinclair and Alphonso Davies. The innovative online shopping destination will also give fans a new opportunity to customize their own kits with the Canada Soccer owned “Power” font recently previewed by both the Men’s and Women’s National Teams.

“We are incredibly proud to introduce our new retail partnership with Fanatics,” said Peter Montopoli, Canada Soccer General Secretary. “As an innovative global leader in sports retail, we are confident that Fanatics is the right partner to deliver a top-class shopping experience to the passionate fans of Canada Soccer’s National Teams from coast-to-coast-to-coast. We believe this relationship represents a key building block as we continue to deliver on our commitment to grow and develop the sport across our country and provide a key platform for our fans to support the National Teams on the world’s biggest stages.”   

Fanatics will also integrate its physical and event retail capabilities into the partnership, as the company will now operate on-site retail during Canada Soccer’s Men’s and Women’s National Team matches and other events hosted throughout Canada.

Through its Canadian-based distribution and fulfillment infrastructure, Fanatics will be able to put product in fans’ hands faster than ever before regardless of shopping online, via mobile phone or at any of these Canada Soccer hosted events. Fanatics has been building resources and capabilities throughout Canada over the past several years and holds a similar multichannel partnership with Hockey Canada.

“There is no denying that soccer’s popularity continues to grow in Canada and Fanatics is excited to partner with Canada Soccer as our National Teams compete on the world stage and prepare to co-host the FIFA World Cup 2026™ along with Mexico and the United States,” said Jeff Budway, GM, Fanatics Canada. “Fans here deserve a best-in-class retail and shopping experience to showcase their pride and passion for our National Teams and players, which will now feature an incredible, real-time product assortment of high-quality items for all members of the family.”

This latest deal showcases Fanatics continued efforts towards growing the game of soccer in North America and around the world. In addition to Canada Soccer, Fanatics holds partnerships with Major League Soccer (MLS), Mexican Football Federation, Concacaf Gold Cup and many of the biggest international soccer clubs.

About Canada Soccer
Canada Soccer is the official governing body for soccer in Canada. In partnership with its members, Canada Soccer promotes the growth and development of soccer in Canada, from grassroots to high performance, and on a national scale. Soccer is the largest participatory sport in Canada and is considered the fastest growing sport in the country. There are nearly 1,000,000 registered Canada Soccer active participants in Canada within 1,200 clubs that operate in 13 provincial/territorial member associations. Canada Soccer is affiliated with the Fédération Internationale de Football Association (FIFA), The Confederation of North, Central American and Caribbean Association Football (Concacaf) and the Canadian Olympic Committee. For more information, please visit www.CanadaSoccer.com.

About Fanatics
As a global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand, mobile-first culture. Combining cutting-edge technology with an agile production and supply chain, Fanatics pioneered a vertical commerce business model that allows the company to better serve its 300-plus partners and the growing real-time expectations of leagues, teams, fans and retailers worldwide to ensure the broadest assortment is available online, in stadiums or on-site at major sporting events. Fanatics comprises the broadest assortment by offering hundreds of thousands of officially licensed items across its Fanatics, FansEdge, Kitbag, Majestic, Top of the World and WinCraft brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. For more information, please visit www.fanaticsinc.com.