Canada Soccer & Allstate Canada Announce Multi-Year Partnership Extension

Canada Soccer and Allstate Insurance Company of Canada are proud to announce a multi-year partnership extension, which renews the support of Allstate Canada and its Agents for the sport of soccer at every level across the country. In addition to continuing its position as the official Home and Auto Insurance partner of Canada Soccer’s National Teams, the Canadian Championship and Active Start Soccer Fests grassroots program, the expanded partnership sees Allstate Canada become an official partner of the Canadian Premier League. The announcement builds upon the tremendous success of the first five years of the relationship which kicked off in 2016.

“The support provided by committed partners like Allstate enables Canada Soccer to provide leadership for the Canadian soccer community, and to achieve our collective objectives to grow and develop the sport,” said Peter Montopoli, Canada Soccer General Secretary. “Over the course of our partnership, Allstate Canada have introduced a number of initiatives which have been key to engaging soccer fans from coast-to-coast and we look forward to continued collaboration as we embark on an exciting future for the sport in our country.”

The announcement comes at an exciting time for the sport as Canada Soccer’s National Teams embark on an important 2021 season. The Women’s National Team, led by new Head Coach Bev Priestman, are preparing to compete at the Tokyo 2020 Olympics and build on its back-to-back bronze medal performances, while the Men’s National Team will begin its qualifying campaign for the FIFA World Cup Qatar 2022™ led by Head Coach John Herdman.

“Soccer fans are among the most passionate of all sports fans and the foundation of our arrangement with Canada Soccer and the Canadian Premier League is to find creative, engaging ways for that audience to connect with the game they love so much,” says Marcelo Regen, Vice President of Allstate Brand Innovation & Chief Customer Officer, Allstate Canada Group. “We’re thrilled to be able to extend our partnerships and are looking forward to bringing forward additional programming that benefits the growth of the sport and opportunities for fans to celebrate The Beautiful Game.”

Allstate Canada will leverage this strategic partnership to continue its flagship soccer programing which includes the Allstate High Performance Soccer Clinics series featuring appearances by Canada Soccer National Team athletes, the ground-breaking Allstate Soccer Show, and the fostering of strong community connections through Canada Soccer’s Active Start Soccer Fests. In addition, Allstate will engage fans from coast-to-coast through content, contests and activations around Canadian National Team and Canadian Championship matches.

The well-received Allstate Good Hands Award campaigns will also continue which recognize the ‘top saves’, as voted by fans, made by a Canadian National Team and a Canadian Premier League goalkeeper, respectively, each year.

About Allstate Insurance of Canada

Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its “You’re in Good Hands®” promise and is proud to have been named a Best Employer in Canada for eight consecutive years. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.