The Canadian Soccer Association announces groundbreaking agreement with adidas Canada Limited
Posted on 19 September 2006 in Sponsors & Partnerships
The CSA confirms a second partnership with FIFA Global PartnerOttawa, Ontario - The Canadian Soccer Association (CSA) is pleased to announce that adidas Canada Limited and the CSA have entered into a new 5 year groundbreaking agreement.
This new agreement not only provides financial support but will ensure that the CSA and its National Teams will be equipped with leading edge adidas footwear and apparel by conducting product testing events that are unique to the industry.
These events will allow the CSA National Teams to test adidas soccer product and guarantee the best product and fit for the players. The product testing events will be open to the public and will provide an opportunity for soccer fans to come and meet National Team players and participate in product testing themselves.
The sponsorship positions adidas as a Primary Level Partner for all of Canada's National Soccer Teams, as well as an Associate Level position for grass roots and elite development events. As one of six FIFA Global Partners, the renewal allows for a seamless integration and strong synergies between adidas, FIFA and the CSA on all soccer activities.
adidas, the global brand leader for soccer, has been a proud supporter of Canadian soccer, and a long time partner of the Canadian Soccer Association for well over 20 years
"adidas has committed to making new and very significant investments and contributions to Canadian soccer that will impact all areas of CSA programming," said CSA COO, Kevan Pipe "This renewed partnership, with an entirely new and higher level of support, will provide the CSA with new tools to achieve its objectives, both on and off the field. We are very pleased that the adidas Canada Limited will continue to support the efforts and achievements of our players and programs."
We are pleased to extend our relationship with the Canadian Soccer Association.Our strategy is to support and grow the sport of soccer in Canada. Extending our partnership with the CSA solidifies our strategic direction and compliments our soccer portfolio which includes FIFA, MLS and an extensive nationwide grass roots program," said Jeff Cooper, Director, Marketing & Communications, adidas Canada."We look forward to working with the CSA on all of their programs and we are very excited about the upcoming FIFA U20 World Cup and all of the benefits it will bring to Canadian Soccer."
The Canadian Soccer Association electronic newsletter is getting a face lift!
Canadian Soccer Members and Fans will be receiving frequent updates on Canadian Soccer news via the "Adidas Boot Room" Stay tuned!
FIFA U-20 World Cup Canada 2007 It's gonna be huge
In 2007, the world's biggest game is coming to Canada. Canada will host the World's finest under-20 players in six cities across the country Victoria, Burnaby, Edmonton, Toronto, Ottawa, and Montreal June 30 - July 22, 2007.
The biennial event is second only to the FIFA World Cup in size and scope and will showcase the most talented under-20 soccer players in the world. The tournament has been the coming-out party for some of the game's top players - Maradona, Saviola, Raúl, Marco Van Basten, Luis Figo, Ruiz Costa, Thierry Henry, Adriano, Roberto Carlos, Bebeto and Dunga as well as Canada's Craig Forrest and many members of the current Men's World Cup Team including Julian de Guzman, Paul Stalteri, Atiba Hutchinson and Iain Hume.
Last held in CONCACAF in 1983 in Mexico, Canada's most recent participation in this event occurred last June in the Netherlands from June 10 - July 2, 2005.
Canada enjoyed it's its best ever finish in a World Championship in December 2003, losing to eventual silver medalist Spain on a golden goal in the quarter finals in the United Arab Emirates.
For more information regarding the FIFA U-20 World Cup Canada 2007, please visit www.FIFA.com.
