Canada signs new kit deal with Umbro
Posted on 17 January 2011 in Sponsors & Partnerships
The Canadian Soccer Association has announced a new partnership with kit supplier Umbro. The partnership will help launch a new national uniform that will be worn for the first time in a Men's International Friendly match this 9 February 2011. The jersey will go on sale to the public this 1 June 2011.Umbro's 87 years of soccer history and heritage, combined with the Canadian Soccer Association's mission to provide leadership in the pursuit of excellence in soccer, will contribute to the development of all levels of soccer in Canada, from the community to the national teams. The four-year partnership runs through 31 December 2014.
We are pleased to announce our new four-year partnership with Umbro and are excited by the opportunity that this partnership brings to the Canadian Soccer Association as we continue our brand building effort for the sport in this country, said Peter Monotpoli, General Secretary for the Canadian Soccer Association. The next four years are critical for the organisation with the Women's National Team participating in the 2011 FIFA Women's World Cup, Olympic preparations for both the Men and Women, qualification for the Men's National Team for the 2014 FIFA World Cup, and a record-number of youth teams in operation. It is not only Umbro's presence on the pitch that is important for the organisation, but their commitment to ensuring that the Canadian Soccer Association brand has a strong retail presence.
Through our partnership with the Canadian Soccer Association, we will create, define and drive the culture of soccer in this country, said Gerald Woodman, President of Umbro. We will change the look of our game, both on and off the pitch. Soccer is hitting unprecedented levels of participation and importance in the Canadian sporting landscape. As soccer grows, our brand deepens and strengthens in the eyes of the player and fan alike. We will tie into the emotive elements of the game and the Canadian Soccer Association will be at the very heart of these initiatives.
Canadian Soccer Association
The Canadian Soccer Association, in partnership with its members and all its corporate partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. The Canadian Soccer Association not only strives to lead Canada to victory, but it also encourages Canadians towards a life-long passion for soccer.
Umbro, Ltd.
Umbro, Ltd., a subsidiary of NIKE, Inc., is a leading United Kingdom-based football brand that has been a pioneer of sports tailoring for 87 years. The Umbro England kit, first developed in 1952, was worn by the 1966 FIFA World Cup-winning team throughout the tournament. Today, Umbro combines its heritage in sports tailoring with modern football insight to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style. For further information about Umbro visit www.umbro.com
R.M.P. Athletic Locker Limited
Founded in 1977, R.M.P. was started by two brothers, Mike and Paul Dyon. Mike, a four-time Canadian marathon champion and Paul, a running enthusiast, first brought Brooks into Canada when they discovered the footwear at a race in Florida. What started as an experiment in sales led to a major distribution agreement between Brooks and R.M.P. that has lasted more than thirty years. R.M.P. Athletic Locker Limited now maintains the licence and distributions rights in Canada to several premium athletic and lifestyle brands in Canada.
Canada - Men's National Team
Canada will participate in the 2011 and 2013 CONCACAF Gold Cup and will also begin a new qualification phase towards the 2014 FIFA World Cup Brazil. Canada's men's national team proudly represents our country at the international level and has won confederation titles in 1985 (Greg Kafaty Trophy) and 2000 (CONCACAF Gold Cup). Canada has participated in one FIFA World Cup (Mexico 1986) and one FIFA Confederations Cup (Korea/Japan 2001).
Canada - Women's National Team
Canada will participate in the FIFA Women's World Cup Germany 2011 as reigning CONCACAF champions. Canada's women's national team proudly represents the country at the international level and has won confederation titles in 1998 and 2010. Canada has participated in four FIFA Women's World Cups (Sweden 1995, USA 1999, USA 2003 and China 2007). Canada has also participated in one Women's Olympic Football Tournament (2008).
